Prepared for Harry, Pat and Alex

Built for Harry, Pat and Alex.
Built for Ravek.

The split is the simple part. Marcos and the team keep owning top-of-funnel video. SelfMade owns the bottom-of-funnel conversion lane: statics, GIFs, and animations of your winners, plus landing pages if you want them. The grandfathered $2,500 stays. The three packages below price the bottom half.

~$70K/mo Meta spend ~$200K+/mo DTC revenue today Grandfathered $2,500 honored
No upsell theater.
Book 30 min with Will → Skip to the packages
Where you are right now

The grandfathered package, in three numbers.

The anchor. Whatever you pick below, this rate stays available for current scope.

Your grandfathered rate $2,500/mo Locked in Referral pricing from a few years back. Yours to keep at current scope.
Standard rate today $4,000/mo What this scope retails at now (Starter equivalent). The $1,500 gap is goodwill.
What you ship ~20assets / mo 2 videos + 3 GIFs/statics per week. Plus 7% media-spend management fee.
The split · who does what

Top of funnel stays yours. Bottom of funnel comes to us.

Per the call with Janet and Marcos, the split that already works. The packages below price the second half. Nothing on this page changes Ricky's content cadence or how Marcos cuts founder footage.

Ravek in-house · Marcos & Ricky

Top-of-funnel video. Founder-led.

The Speakeasy launch footage. The Ricky shoots. The educational and day-in-the-life cuts. The stuff only the team can make, because only the team has access to Ricky and the rigs.

  • Founder-to-camera, talent, and action footage
  • Quarterly shoot cadence + Marcos editing
  • 3-5 supplemental video cuts a week from existing footage
SelfMade · Bottom-of-funnel

Conversion-focused statics + GIFs. LPs if you want them.

The conversion lane. We take your top-performing angles and ship the volume Andromeda needs to find new winners. We animate winning statics into GIFs (the format Janet flagged as the one that works for Ravek). We build the model-specific LPs that one-to-one with the ad audience.

  • Net-new statics on bottom-funnel angles
  • GIFs / animations on whatever surfaces as a winner
  • Model-specific LPs (optional add-on, $3K/mo)
  • 7% media-spend management fee stays unchanged
Pricing

Three packages. Pick yours.

Each tier is a bottom-of-funnel volume bracket: statics, GIFs, and animations of your winners. Slide your monthly Meta spend to see which one your account points at, then toggle landing pages on if you want us to take that lane too.

Monthly Meta ad spend $70,000 Rule of thumb: $1,000 in spend buys 1 net-new concept. At this spend, plan for 70/mo (16/wk).
$5K $60K $125K $190K $250K
The math at $70K spend $1,000 in spend buys 1 net-new concept. At $70K, plan for ~70/mo. You ship ~20/mo today at $125/ad effective.
Starter 32 / mo (8/wk) $125/ad With Marcos's 3 to 5 vids/wk, ~48/mo. Still ~22 short of the 70/mo rule.
Pro 56 / mo (14/wk) $107/ad With Marcos on top, ~72/mo. Hits the rule. Cheaper per ad than today.
Scale 120 / mo (30/wk) $83/ad Overshoots the rule at $70K. Best per-ad rate for when spend climbs.
Recommended for you Most popular
Starter
For $30K to $60K/mo in ad spend
Below your $70K band

Same per-ad rate as today. More volume, same efficiency.

$4,000 / month
$125/ad$400/ad agencysave 69%
  • 8 conversion-focused statics + GIFs / week
  • 32 bottom-of-funnel ads / month
  • Animations of your top-performing angles
  • PAE-tested across 50+ formats
  • Dedicated Slack channel + monthly call
Recommended for you Most popular Sweet spot for $70K →
Pro
For $60K to $100K/mo in ad spend

The Andromeda sweet spot. $107/ad, less than today.

$6,000 / month
$107/ad$400/ad agencysave 73%
  • 14 conversion-focused statics + GIFs / week
  • 56 bottom-of-funnel ads / month
  • Animations of your top-performing angles
  • PAE-tested across 100+ formats
  • Custom PAE-cluster dashboard
  • Dedicated Slack channel + monthly call
Recommended for you Most popular
Scale
For $100K+ in ad spend

Built to scale.

$10,000 / month
$83/ad$400/ad agencysave 79%
  • 30 conversion-focused statics + GIFs / week
  • 120 bottom-of-funnel ads / month
  • Animations of your top-performing angles
  • PAE-tested across 100+ formats
  • Persona heatmaps + winner clusters
  • Dedicated account team + priority production
Add-on

Landing pages, on a Ravek subdomain.

Optional, month-to-month. Toggle on to see the total update below. Janet's pitch from the call.

Landing page creative + management

Model-specific UTV pages (Can-Am Defender, Speakeasy fitments, Polaris RZR) on a SelfMade-built subdomain like go.ravek.com. One-to-one with the ad audience, persona-tuned cart, shop-by-model flow built in. We design, build, and iterate every LP.

+$3,000/mo
No thanks, see my build →
Your all-in monthly Creative tier + landing pages + media buying. The media side is already in your stack today, so the real decision is the creative line.
Creative tier (Pro) $6,000
Media buying (7% of $70,000 Meta spend, $3.2K floor) $4,900
All-in $10,900/ mo
vs your current bill of $7,400/mo: +$3,500/mo for ~36 more bottom-of-funnel ads
Context for Pat: the upgrade adds $3,500/mo on top of the ~$200K+/mo in DTC revenue SelfMade is currently driving. That's roughly 1.8% of monthly revenue to unblock the daily-spend ceiling Janet keeps hitting on ad fatigue.

Media buying: $3,200/mo flat below $45K Meta spend, 7% of spend above $45K. Crossover: ~$45,714. Current bill assumes legacy $2,500 creative.

Walk through it with Will.

Pick a 30-min slot. Janet and I will slide the slider together with you and figure out the right number for Ravek. Janet's hitting the daily-spend ceiling on ad fatigue twice a week, so this is a real unblock, not a paper exercise.

Book a 30-min call → Email Will